Artènsile born in 2012 when Sabrina, in Paris, seeing a picture of the us photo artist Berenice Abbott that depict the pipe wrench in a wave-line motion, understands the chance to combine the world of art with his professional business.
Artènsile project is born in 2012 and it was made for young artists under 30 years old resident in La Spezia. It was a photo contest for the best artistic picture featuring the world of hardware so it could be used even for marketing.
Giving more chances to the creativity of the new generations, there is a new opportunity to enrich the territory. The culture, in this case the photography as art, used to give more importance and to relate our story and our traditions. But that’s not all, even motivation for young people that doesn’t work in the hardware, to better know this sector learning to watch the objects with different eyes. Sabrina Canese is rewarded during the fifth forum of Young Entrepreneurs of Confcommercio, with the recognition of Young Entrepreneur and this motivation: “Sabrina innovated a traditional sector, the hardware reselling, with artistic creativity and commercial promotion”.
Didi Leon Lazzini with “Pane Quotidiano”
The five finalists pictures are been selected by a technique jury that decreed the winner of Artènsile.